Tuesday, 20 May 2008

Advertising on the Internet

Given the age we all live in, there's nothing more crucial to the success of your business than advertising on the Internet. Let's face it, the Internet has changed the very face of home-based business. If you have an online business, website or Blog, you must figure out how to market your business to the billions of Internet users. If not, you might as well be building your business in a vacuum.
The unprecedented success of cyberspace relates to four main characteristics - 1) Speed, 2) Reach, 3) Focus, and 4) Cost. Where else can you reach billions of consumers so quickly and for such a small investment? Comparing Internet advertising to conventional means of advertising (TV, Radio, Newspaper) is like comparing a Snail to a Cheetah. There really is no comparison.


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